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Make the Wait Great: Turning the Wait for Settlement from a Profit Leak to a Revenue Generator

By Chip King on Jan 20, 2021 4:41:28 PM

After 14 hours of research online and in social circles, after 7 usually painful telephone calls to 7 different dealers designed to rule out all but one, the customer settles on the vehicle model and the dealership they want to buy it from.

Next comes what all too often is an almost 4-hour process, gradually taking the customer from exhilaration and euphoria to frustration. And to add to that, most dealerships delay the offering to review additional opportunities to protect their purchase…to the point that the customer is at a low and simply wants to leave.

Topics: Customer Experience Customer Retention Make the Wait Great

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