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The Dangers of a Great Market

By Chip King on May 17, 2021 10:17:27 AM

Focus on the Long Term  

1. High demand/low availability drives price increases.
2. How we manage those increases determines retention and future market share.

Many of us have seen this play before! In the early 80’s, I was a UCM at a Toyota store. For about a year, cars were scarce and mostly sold by order. We took advantage of the demand in ways that cost us 2x in the following market.

Topics: Automotive Customer Experience Change Low Inventory


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