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Customer Retention

1 Minute Read

Make the Wait Great: Turning the Wait for Settlement from a Profit Leak to a Revenue Generator

After 14 hours of research online and in social circles, after 7 usually painful telephone calls to 7 different dealers designed to rule out all but one, the customer settles on the vehicle model and the dealership they want to buy it from.Next comes what all too often is an almost 4-hour process, gradually taking the customer from exhilaration and euphoria to frustration. And to add to that, most dealerships delay the offering to review additional opportunities to protect their purchase…to...
3 Minute Read

A Customer’s Journey: Purchasing a Vehicle from the Customer’s Point of View

Purchasing a car is an exhilarating experience for the customer. You’ve saved the money, you’ve narrowed down the options, and most likely, you’ve thought about this decision for months before visiting a dealership and making the purchase. 
2 Minute Read

Improving Dealership Processes: Solve for Complexity, Solve for Tomorrow

Between the regulations and compliance requirements of the Gramm-Leach-Bliley Act Privacy & Safety Rules, the Disposal Rule, Buyer’s Guides, Equal Credit Opportunity Act, Red Flags Rules, Reg Z and more, it’s not a wonder why our business has become so complex. Not to mention the over watch present today with state and federal agencies and the CFPB.
3 Minute Read

Sometimes Sinners Make the Best Preachers

Correcting My Contribution to the Battle Between Buyer and Seller I spent 31 years in automotive retail, in every variable role from used car salesperson to GSM, then GM and Dealer Principal. For most of that time, I was a part of and supported the combative culture the car business created. I was a master of small print. I mislead in my marketing with unattainable prices and payments.
2 Minute Read

Auto Industry Vet Joins ZipDeal as National Sales Director

Fast-growing company taps industry innovator, Danny Benites, to head up its national expansion. Columbus, OH – September 14, 2020 – ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today announced that well-known automotive industry innovator Danny Benites has joined as National Sales Director.
2 Minute Read

ZipDeal Releases Free Dealer eBook

ZipDeal Releases Free Dealer eBook: The Auto Dealer’s Guide to a Profitable, Customer-Driven, Vehicle Delivery Experience  Learn how sales representatives earn up to $3,000/month in extra commissions
3 Minute Read

6 Steps for Dealers to Answer to the Call of Change

"When the pace of change in your industry exceeds that of your business, the end is near." Find yourself desperately trying to hold on to control of the customer and the purchase experience while the world evolves all around you? Join the crowd. The traditional automobile dealer is at a crossroads. A defining moment of truth. The actions you took yesterday, today, and tomorrow, shape your future or lack thereof. 
2 Minute Read

Increase Customer Retention, Reduce Marketing Spend

A great article in CBT News cites that almost half of customers who state they are loyal to the selling dealer go elsewhere to service their vehicle. Only one-third of all vehicle services are performed at automotive dealerships. And we know brand loyalty and dealership loyalty measurements are fleeting and hard to rely on.