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3 min read

Sometimes Sinners Make the Best Preachers

By Chip King on Sep 24, 2020 11:55:48 AM

Correcting My Contribution to the Battle Between Buyer and Seller

I spent 31 years in automotive retail, in every variable role from used car salesperson to GSM, then GM and Dealer Principal.

For most of that time, I was a part of and supported the combative culture the car business created.

  • I was a master of small print.
  • I mislead in my marketing with unattainable prices and payments.
Topics: Automotive Delivery Customer Experience Customer Retention
4 min read

Auto Industry Vet Joins ZipDeal as National Sales Director

By Tony Gomez on Sep 10, 2020 9:41:19 AM

Fast-growing company taps industry innovator, Danny Benites, to head up its national expansion.

Columbus, OH – September 14, 2020 – ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today announced that well-known automotive industry innovator Danny Benites has joined as National Sales Director.

Topics: Automotive Delivery Customer Experience CSI Customer Retention Press Release
2 min read

ZipDeal Releases Free Dealer eBook

By Tony Gomez on Sep 4, 2020 9:17:58 AM

ZipDeal Releases Free Dealer eBook: The Auto Dealer’s Guide to a Profitable, Customer-Driven, Vehicle Delivery Experience

 Learn how sales representatives earn up to $3,000/month in extra commissions

Topics: Automotive Delivery Customer Experience CSI Customer Retention
3 min read

6 Steps for Dealers to Answer to the Call of Change

By Tony Gomez on Aug 25, 2020 11:56:14 PM

"When the pace of change in your industry exceeds that of your business, the end is near."

Find yourself desperately trying to hold on to control of the customer and the purchase experience while the world evolves all around you? Join the crowd. The traditional automobile dealer is at a crossroads. A defining moment of truth. The actions you took yesterday, today, and tomorrow, shape your future or lack thereof. 

Topics: Automotive Paint & Fabric Delivery Gross PVR Customer Experience CSI Customer Retention
2 min read

Increase Customer Retention, Reduce Marketing Spend

By Chip King on Aug 19, 2020 11:12:55 AM

A great article in CBT News cites that almost half of customers who state they are loyal to the selling dealer go elsewhere to service their vehicle. Only one-third of all vehicle services are performed at automotive dealerships. And we know brand loyalty and dealership loyalty measurements are fleeting and hard to rely on.

Topics: Automotive Delivery Gross PVR Customer Experience First Service Appointment Customer Retention