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5 min read

Process Execution: The Key Marker of High-Performance Teams

By Tony Gomez on Nov 17, 2020 12:53:20 PM

Ever walk into a McDonald’s and just watch their process at work? If not, take the time to observe next time you visit one of these iconic fast-food chain restaurants. You’ll witness employees, who average just $10.12 per hour*, move with the brisk pace, tempo, and synchronicity of a well-trained team as they interact with each other and their customers.

Topics: Automotive Process
4 min read

Ceramic Sealant: Good enough for the iPhone 12? Good enough for me.

By Danny Benites on Nov 13, 2020 10:27:39 AM

Apple's new iPhone 12 models are protected by the much-anticipated Ceramic Shield. This is great news for all of us to improve the durability and protect our new $1200 investment. According to Apple, Ceramic Shield offers four times better drop protection! What made it so desirable? Not gold (or rose gold), but a fresh take on an old material: ceramic. 

Topics: Automotive Paint & Fabric Ceramiseal Ceramic Protection Environmental Protection Product
4 min read

Ceramiseal Launches Nationwide, Helps Dealers Gain Additional $850 Profit Per Policy

By Chris Rothermel on Nov 9, 2020 12:04:31 PM

Columbus, OH – November 10, 2020 - Ceramiseal, an innovative industry leader in automotive protective coatings, today announced its launch into auto dealerships nationwide. Ceramiseal’s paint and fabric protection combines ceramic and nano diamond technologies to provide protection inside and out, backed by science, to keep vehicles looking new. To date, beta stores are averaging an additional $850 profit per policy.

Topics: Automotive Paint & Fabric Ceramiseal Ceramic Protection Environmental Protection Product
4 min read

Sell More Environmental Protection Products with Ceramiseal

By Chris Rothermel on Oct 7, 2020 10:17:50 AM

According to Automotive News, only 31% of car buyers in the U.S. are offered the opportunity to purchase Environmental Protection Products (EPP), or paint & fabric protection.

Yet, EPP is #3 in PVR profit, only following warranty and gap products. The average selling price is in the $600 range with around $350 average profit per policy.

With new vehicle margins reduced to crumbs, EPP can provide a much-needed boost for dealers. So, why is EPP not presented and not a top seller when it’s proven that it adds value to the customer and hundreds of dollars to every deal?

Topics: Automotive Paint & Fabric Ceramiseal Ceramic Protection Environmental Protection Product
4 min read

ZipDeal Sister Company, Ceramiseal, Hires National Sales Director

By Tony Gomez on Sep 30, 2020 10:01:42 AM

Top-of-the-line Environmental Protection Product company recruits fixed ops director, Chris Rothermel, with 26 years of experience to lead expansion team.

Columbus, OH – October 5, 2020 – ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today announced that its sister company, Ceramiseal, has hired automotive retail fixed operations industry veteran Chris Rothermel as National Sales Director.

Topics: Automotive Paint & Fabric Ceramiseal Ceramic Protection Environmental Protection Product
3 min read

Sometimes Sinners Make the Best Preachers

By Chip King on Sep 24, 2020 11:55:48 AM

Correcting My Contribution to the Battle Between Buyer and Seller

I spent 31 years in automotive retail, in every variable role from used car salesperson to GSM, then GM and Dealer Principal.

For most of that time, I was a part of and supported the combative culture the car business created.

  • I was a master of small print.
  • I mislead in my marketing with unattainable prices and payments.
Topics: Automotive Delivery Customer Experience Customer Retention
4 min read

Auto Industry Vet Joins ZipDeal as National Sales Director

By Tony Gomez on Sep 10, 2020 9:41:19 AM

Fast-growing company taps industry innovator, Danny Benites, to head up its national expansion.

Columbus, OH – September 14, 2020 – ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today announced that well-known automotive industry innovator Danny Benites has joined as National Sales Director.

Topics: Automotive Delivery Customer Experience CSI Customer Retention Press Release
2 min read

ZipDeal Releases Free Dealer eBook

By Tony Gomez on Sep 4, 2020 9:17:58 AM

ZipDeal Releases Free Dealer eBook: The Auto Dealer’s Guide to a Profitable, Customer-Driven, Vehicle Delivery Experience

 Learn how sales representatives earn up to $3,000/month in extra commissions

Topics: Automotive Delivery Customer Experience CSI Customer Retention
3 min read

6 Steps for Dealers to Answer to the Call of Change

By Tony Gomez on Aug 25, 2020 11:56:14 PM

"When the pace of change in your industry exceeds that of your business, the end is near."

Find yourself desperately trying to hold on to control of the customer and the purchase experience while the world evolves all around you? Join the crowd. The traditional automobile dealer is at a crossroads. A defining moment of truth. The actions you took yesterday, today, and tomorrow, shape your future or lack thereof. 

Topics: Automotive Paint & Fabric Delivery Gross PVR Customer Experience CSI Customer Retention
2 min read

Increase Customer Retention, Reduce Marketing Spend

By Chip King on Aug 19, 2020 11:12:55 AM

A great article in CBT News cites that almost half of customers who state they are loyal to the selling dealer go elsewhere to service their vehicle. Only one-third of all vehicle services are performed at automotive dealerships. And we know brand loyalty and dealership loyalty measurements are fleeting and hard to rely on.

Topics: Automotive Delivery Gross PVR Customer Experience First Service Appointment Customer Retention

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