There’s $300-$800 in accessories being spent on new vehicles sold today. It's grown to a $43 billion-dollar business, only 5% of which goes to the franchise dealer. The rest they concede to the aftermarket providers.
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Columbus, OH – November 10, 2020 - Ceramiseal, an innovative industry leader in automotive protective coatings, today announced its launch into auto dealerships nationwide. Ceramiseal’s paint and fabric protection combines ceramic and nano diamond technologies to provide protection inside and out, backed by science, to keep vehicles looking new. To date, beta stores are averaging an additional $850 profit per policy.
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According to Automotive News, only 31% of car buyers in the U.S. are offered the opportunity to purchase Environmental Protection Products (EPP), or paint & fabric protection.
Yet, EPP is #3 in PVR profit, only following warranty and gap products. The average selling price is in the $600 range with around $350 average profit per policy.
With new vehicle margins reduced to crumbs, EPP can provide a much-needed boost for dealers. So, why is EPP not presented and not a top seller when it’s proven that it adds value to the customer and hundreds of dollars to every deal?