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Chip King

Chip King

Chip King spent his career in automotive retail from 1977-2008, holding every position in variable operations from GM to DP. In 2008, Chip founded the company CallRevu, working as the CEO until he sold the business in 2019. His vast experience as an entrepreneur, developing companies from the ground up, led him to ZipDeal.

Recent posts by Chip King

2 min read

The Three 100s

By Chip King on Jun 8, 2021 10:49:14 AM

Admit it—you have at least one favorite salesperson that you try to give all your friends and referrals to. Why? Because they follow, to the letter, the processes that you have built over the years through rigorous effort and continuous improvement. Imagine for a moment that your sales customer’s experience is precisely what you have designed for 100% of your customers, 100% of the time, by 100% of your team members.

Topics: Automotive Customer Experience Change Speed, transparency, control
2 min read

The Dangers of a Great Market

By Chip King on May 17, 2021 10:17:27 AM

Focus on the Long Term  

1. High demand/low availability drives price increases.
2. How we manage those increases determines retention and future market share.

Many of us have seen this play before! In the early 80’s, I was a UCM at a Toyota store. For about a year, cars were scarce and mostly sold by order. We took advantage of the demand in ways that cost us 2x in the following market.

Topics: Automotive Customer Experience Change Low Inventory
2 min read

Learn to Adapt and Thrive in the World of Rapid and Unpredictable Change

By Chip King on Apr 27, 2021 1:49:14 PM

The automotive industry has not seen the playing field change this fast and in so many ways since January of 2008. With Covid still in play, we are now seeing a predicted 6+ month period of challenge in new car inventory, and a continued price and availability crisis in used car sales.

Topics: Automotive Customer Experience Change
3 min read

Speed, Transparency, and Control

By Chip King on Feb 22, 2021 10:54:31 AM

Dealers Need to Provide a Strikingly Different Experience From the Start

“Every time we touch a customer, we ought to think about how our decisions impact them,” he said. “At the end of the day, customers want three things; speed, transparency, and control in the process.” Paul Walser, Incoming NADA Chairman

Topics: Customer Experience Dealership Processes
2 min read

Make the Wait Great: Turning the Wait for Settlement from a Profit Leak to a Revenue Generator

By Chip King on Jan 20, 2021 4:41:28 PM

After 14 hours of research online and in social circles, after 7 usually painful telephone calls to 7 different dealers designed to rule out all but one, the customer settles on the vehicle model and the dealership they want to buy it from.

Next comes what all too often is an almost 4-hour process, gradually taking the customer from exhilaration and euphoria to frustration. And to add to that, most dealerships delay the offering to review additional opportunities to protect their purchase…to the point that the customer is at a low and simply wants to leave.

Topics: Customer Experience Customer Retention Make the Wait Great
3 min read

Sometimes Sinners Make the Best Preachers

By Chip King on Sep 24, 2020 11:55:48 AM

Correcting My Contribution to the Battle Between Buyer and Seller

I spent 31 years in automotive retail, in every variable role from used car salesperson to GSM, then GM and Dealer Principal.

For most of that time, I was a part of and supported the combative culture the car business created.

  • I was a master of small print.
  • I mislead in my marketing with unattainable prices and payments.
Topics: Automotive Delivery Customer Experience Customer Retention
2 min read

Increase Customer Retention, Reduce Marketing Spend

By Chip King on Aug 19, 2020 11:12:55 AM

A great article in CBT News cites that almost half of customers who state they are loyal to the selling dealer go elsewhere to service their vehicle. Only one-third of all vehicle services are performed at automotive dealerships. And we know brand loyalty and dealership loyalty measurements are fleeting and hard to rely on.

Topics: Automotive Delivery Gross PVR Customer Experience First Service Appointment Customer Retention
2 min read

The Super Simple Idea for Additional Sales Opportunities

By Chip King on Aug 4, 2020 7:56:05 PM

Happy Customers, Happy Sales Teams, Happy Dealers

Topics: Automotive Paint & Fabric Environmental Protection Packages Delivery Trade-In Gross PVR Customer Experience CSI
5 min read

4 Tips on How to Increase Profits with Exterior and Interior Packages

By Chip King on Jul 22, 2020 1:46:11 PM

The average dealer leaves over $250,000 on the table each year for every 100 units sold per month. That’s right, a quarter-million dollars. Surprised? That’s what your dealership sacrifices when you don’t offer Environmental Protection Packages (EPP), also called exterior and interior or paint & fabric packages, to 100% of customers 100% of the time. 

Topics: Automotive Paint & Fabric Environmental Protection Packages


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