Chip King

Chip King spent his career in automotive retail from 1977-2008, holding every position in variable operations from GM to DP. In 2008, Chip founded the company CallRevu, working as the CEO until he sold the business in 2019. His vast experience as an entrepreneur, developing companies from the ground up, led him to ZipDeal.

2 Minute Read

The Three 100s

Admit it—you have at least one favorite salesperson that you try to give all your friends and referrals to. Why? Because they follow, to the letter, the processes that you have built over the years through rigorous effort and continuous improvement. Imagine for a moment that your sales customer’s experience is precisely what you have designed for 100% of your customers, 100% of the time, by 100% of your team members.
1 Minute Read

The Dangers of a Great Market

Focus on the Long Term  1. High demand/low availability drives price increases. 2. How we manage those increases determines retention and future market share.Many of us have seen this play before! In the early 80’s, I was a UCM at a Toyota store. For about a year, cars were scarce and mostly sold by order. We took advantage of the demand in ways that cost us 2x in the following market.
2 Minute Read

Learn to Adapt and Thrive in the World of Rapid and Unpredictable Change

The automotive industry has not seen the playing field change this fast and in so many ways since January of 2008. With Covid still in play, we are now seeing a predicted 6+ month period of challenge in new car inventory, and a continued price and availability crisis in used car sales.
2 Minute Read

Speed, Transparency, and Control

Dealers Need to Provide a Strikingly Different Experience From the Start“Every time we touch a customer, we ought to think about how our decisions impact them,” he said. “At the end of the day, customers want three things; speed, transparency, and control in the process.” Paul Walser, Incoming NADA Chairman
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Make the Wait Great: Turning the Wait for Settlement from a Profit Leak to a Revenue Generator

After 14 hours of research online and in social circles, after 7 usually painful telephone calls to 7 different dealers designed to rule out all but one, the customer settles on the vehicle model and the dealership they want to buy it from.Next comes what all too often is an almost 4-hour process, gradually taking the customer from exhilaration and euphoria to frustration. And to add to that, most dealerships delay the offering to review additional opportunities to protect their purchase…to the...
3 Minute Read

Sometimes Sinners Make the Best Preachers

Correcting My Contribution to the Battle Between Buyer and Seller I spent 31 years in automotive retail, in every variable role from used car salesperson to GSM, then GM and Dealer Principal. For most of that time, I was a part of and supported the combative culture the car business created. I was a master of small print. I mislead in my marketing with unattainable prices and payments.
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Increase Customer Retention, Reduce Marketing Spend

A great article in CBT News cites that almost half of customers who state they are loyal to the selling dealer go elsewhere to service their vehicle. Only one-third of all vehicle services are performed at automotive dealerships. And we know brand loyalty and dealership loyalty measurements are fleeting and hard to rely on.
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The Super Simple Idea for Additional Sales Opportunities

Happy Customers, Happy Sales Teams, Happy Dealers
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4 Tips on How to Increase Profits with Exterior and Interior Packages

The average dealer leaves over $250,000 on the table each year for every 100 units sold per month. That’s right, a quarter-million dollars. Surprised? That’s what your dealership sacrifices when you don’t offer Environmental Protection Packages (EPP), also called exterior and interior or paint & fabric packages, to 100% of customers 100% of the time.