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Chip King

Chip King

Chip King, ZipDeal Chief Revenue Officer

Recent posts by Chip King

3 min read

Sometimes Sinners Make the Best Preachers

By Chip King on Sep 24, 2020 11:55:48 AM

Correcting My Contribution to the Battle Between Buyer and Seller

I spent 31 years in automotive retail, in every variable role from used car salesperson to GSM, then GM and Dealer Principal.

For most of that time, I was a part of and supported the combative culture the car business created.

  • I was a master of small print.
  • I mislead in my marketing with unattainable prices and payments.
Topics: Automotive Delivery Customer Experience Customer Retention
2 min read

Increase Customer Retention, Reduce Marketing Spend

By Chip King on Aug 19, 2020 11:12:55 AM

A great article in CBT News cites that almost half of customers who state they are loyal to the selling dealer go elsewhere to service their vehicle. Only one-third of all vehicle services are performed at automotive dealerships. And we know brand loyalty and dealership loyalty measurements are fleeting and hard to rely on.

Topics: Automotive Delivery Gross PVR Customer Experience First Service Appointment Customer Retention
2 min read

The Super Simple Idea for Additional Sales Opportunities

By Chip King on Aug 4, 2020 7:56:05 PM

Happy Customers, Happy Sales Teams, Happy Dealers

Topics: Automotive Paint & Fabric Environmental Protection Packages Delivery Trade-In Gross PVR Customer Experience CSI
5 min read

4 Tips on How to Increase Profits with Paint & Fabric Packages

By Chip King on Jul 22, 2020 1:46:11 PM

The average dealer leaves over $250,000 on the table each year for every 100 units sold per month. That’s right, a quarter-million dollars. Surprised? That’s what your dealership sacrifices when you don’t offer Environmental Protection Packages (EPP), also called paint & fabric packages, to 100% of customers 100% of the time. 

Topics: Automotive Paint & Fabric Environmental Protection Packages