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Blair King

Blair King

Blair brings over 10 years of auto industry experience, most recently as Director of Marketing for one of the top vendors in the industry. Blair has an expansive view of the business and has been able to apply her love for marketing to the automotive industry in a variety of roles, including Brand Manager and Director of Marketing.

Recent posts by Blair King

1 min read

ZipDeal Named As Company to Watch by Automotive Ventures

By Blair King on Feb 17, 2021 10:21:09 AM

We are thrilled to be named as an Automotive Ventures Company to Watch!

“ZipDeal was selected as an Automotive Venture ‘Company to Watch’ because of the results it’s driving for dealers. It’s rare that an in-store solution can both improve the consumer experience while also driving more F&I profits. What I like about ZipDeal is that consumers feel in control of their experience, while the product enforces best practices for the dealer’s process.”

-Steve Greenfield, Automotive Ventures CEO/Founder

Topics: Company to Watch Automotive Ventures
3 min read

A Customer’s Journey: Purchasing a Vehicle from the Customer’s Point of View

By Blair King on Jan 12, 2021 2:44:11 PM

Purchasing a car is an exhilarating experience for the customer. You’ve saved the money, you’ve narrowed down the options, and most likely, you’ve thought about this decision for months before visiting a dealership and making the purchase. 

Topics: Customer Experience Customer Retention


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