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2 min read

The Three 100s

By Chip King on Jun 8, 2021 10:49:14 AM

Admit it—you have at least one favorite salesperson that you try to give all your friends and referrals to. Why? Because they follow, to the letter, the processes that you have built over the years through rigorous effort and continuous improvement. Imagine for a moment that your sales customer’s experience is precisely what you have designed for 100% of your customers, 100% of the time, by 100% of your team members.

Topics: Automotive Customer Experience Change Speed, transparency, control
2 min read

The Dangers of a Great Market

By Chip King on May 17, 2021 10:17:27 AM

Focus on the Long Term  

1. High demand/low availability drives price increases.
2. How we manage those increases determines retention and future market share.

Many of us have seen this play before! In the early 80’s, I was a UCM at a Toyota store. For about a year, cars were scarce and mostly sold by order. We took advantage of the demand in ways that cost us 2x in the following market.

Topics: Automotive Customer Experience Change Low Inventory
2 min read

Learn to Adapt and Thrive in the World of Rapid and Unpredictable Change

By Chip King on Apr 27, 2021 1:49:14 PM

The automotive industry has not seen the playing field change this fast and in so many ways since January of 2008. With Covid still in play, we are now seeing a predicted 6+ month period of challenge in new car inventory, and a continued price and availability crisis in used car sales.

Topics: Automotive Customer Experience Change
1 min read

ZipDeal Chooses EpiAnalytics to Power New & Used Vehicle Delivery System for Auto Dealers

By Tony Gomez on Mar 23, 2021 9:59:57 AM


EpiAnalytics, a leader in automotive artificial intelligence, today announced a technology integration partnership with ZipDeal, which offers a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers. Through this partnership, ZipDeal has integrated EpiAnalytics’ VINoptions solution with its vehicle and accessories module to help dealers improve revenue streams by enabling sales staff to present more details about vehicle options, features and corresponding accessories. The new tool, which launched last summer, is available to dealers now.

Topics: Automotive Customer Experience Accessories EpiAnalytics
1 min read

Post-Sale Task Overload Syndrome

By Danny Benites on Feb 25, 2021 5:03:18 PM

Meet Johnny. He's our new salesperson. Johnny used to work at the phone store but now has decided to join the exciting world of retail automotive. He must have thought to himself, “Hey, I can sell cars. Everybody needs cars!” So after learning the preliminary steps to the sale, his sales manager pulls him aside and says, “By the way, once the customer agrees to buy the car, you’ll need to do these 15 things while keeping your new found friends entertained for at least an hour!”

Topics: Automotive Customer Experience Streamline Processes
3 min read

Speed, Transparency, and Control

By Chip King on Feb 22, 2021 10:54:31 AM

Dealers Need to Provide a Strikingly Different Experience From the Start

“Every time we touch a customer, we ought to think about how our decisions impact them,” he said. “At the end of the day, customers want three things; speed, transparency, and control in the process.” Paul Walser, Incoming NADA Chairman

Topics: Customer Experience Dealership Processes
1 min read

ZipDeal Named As Company to Watch by Automotive Ventures

By Blair King on Feb 17, 2021 10:21:09 AM

We are thrilled to be named as an Automotive Ventures Company to Watch!

“ZipDeal was selected as an Automotive Venture ‘Company to Watch’ because of the results it’s driving for dealers. It’s rare that an in-store solution can both improve the consumer experience while also driving more F&I profits. What I like about ZipDeal is that consumers feel in control of their experience, while the product enforces best practices for the dealer’s process.”

-Steve Greenfield, Automotive Ventures CEO/Founder

Topics: Company to Watch Automotive Ventures
2 min read

Make the Wait Great: Turning the Wait for Settlement from a Profit Leak to a Revenue Generator

By Chip King on Jan 20, 2021 4:41:28 PM

After 14 hours of research online and in social circles, after 7 usually painful telephone calls to 7 different dealers designed to rule out all but one, the customer settles on the vehicle model and the dealership they want to buy it from.

Next comes what all too often is an almost 4-hour process, gradually taking the customer from exhilaration and euphoria to frustration. And to add to that, most dealerships delay the offering to review additional opportunities to protect their purchase…to the point that the customer is at a low and simply wants to leave.

Topics: Customer Experience Customer Retention Make the Wait Great
3 min read

A Customer’s Journey: Purchasing a Vehicle from the Customer’s Point of View

By Blair King on Jan 12, 2021 2:44:11 PM

Purchasing a car is an exhilarating experience for the customer. You’ve saved the money, you’ve narrowed down the options, and most likely, you’ve thought about this decision for months before visiting a dealership and making the purchase. 

Topics: Customer Experience Customer Retention
3 min read

Improving Dealership Processes: Solve for Complexity, Solve for Tomorrow

By Tony Gomez on Jan 5, 2021 12:47:15 PM

Between the regulations and compliance requirements of the Gramm-Leach-Bliley Act Privacy & Safety Rules, the Disposal Rule, Buyer’s Guides, Equal Credit Opportunity Act, Red Flags Rules, Reg Z and more, it’s not a wonder why our business has become so complex. Not to mention the over watch present today with state and federal agencies and the CFPB.

Topics: Customer Retention Dealership Processes
3 min read

Vehicle Accessories: Blueprint to the Ultimate Low Hanging Fruit

By Chris Rothermel on Dec 30, 2020 4:36:00 PM

There’s $300-$800 in accessories being spent on new vehicles sold today. It's grown to a $43 billion-dollar business, only 5% of which goes to the franchise dealer. The rest they concede to the aftermarket providers.

Topics: Accessories
6 min read

There Is a Storm on the Horizon, How Can Your Dealership Survive It?

By Tony Gomez on Dec 1, 2020 1:15:38 PM

A new breed of automotive retailers are entering the marketplace, and there’s a very small window of opportunity for today’s conventional automotive dealer to refit their business to be effective in new era of automotive retailing.

Topics: Automotive Customer Experience Processes
5 min read

Process Execution: The Key Marker of High-Performance Teams

By Tony Gomez on Nov 17, 2020 12:53:20 PM

Ever walk into a McDonald’s and just watch their process at work? If not, take the time to observe next time you visit one of these iconic fast-food chain restaurants. You’ll witness employees, who average just $10.12 per hour*, move with the brisk pace, tempo, and synchronicity of a well-trained team as they interact with each other and their customers.

Topics: Automotive Process
4 min read

Ceramic Sealant: Good enough for the iPhone 12? Good enough for me.

By Danny Benites on Nov 13, 2020 10:27:39 AM

Apple's new iPhone 12 models are protected by the much-anticipated Ceramic Shield. This is great news for all of us to improve the durability and protect our new $1200 investment. According to Apple, Ceramic Shield offers four times better drop protection! What made it so desirable? Not gold (or rose gold), but a fresh take on an old material: ceramic. 

Topics: Automotive Paint & Fabric Ceramiseal Ceramic Protection Environmental Protection Product
4 min read

Ceramiseal Launches Nationwide, Helps Dealers Gain Additional $850 Profit Per Policy

By Chris Rothermel on Nov 9, 2020 12:04:31 PM

Columbus, OH – November 10, 2020 - Ceramiseal, an innovative industry leader in automotive protective coatings, today announced its launch into auto dealerships nationwide. Ceramiseal’s paint and fabric protection combines ceramic and nano diamond technologies to provide protection inside and out, backed by science, to keep vehicles looking new. To date, beta stores are averaging an additional $850 profit per policy.

Topics: Automotive Paint & Fabric Ceramiseal Ceramic Protection Environmental Protection Product
4 min read

Sell More Environmental Protection Products with Ceramiseal

By Chris Rothermel on Oct 7, 2020 10:17:50 AM

According to Automotive News, only 31% of car buyers in the U.S. are offered the opportunity to purchase Environmental Protection Products (EPP), or paint & fabric protection.

Yet, EPP is #3 in PVR profit, only following warranty and gap products. The average selling price is in the $600 range with around $350 average profit per policy.

With new vehicle margins reduced to crumbs, EPP can provide a much-needed boost for dealers. So, why is EPP not presented and not a top seller when it’s proven that it adds value to the customer and hundreds of dollars to every deal?

Topics: Automotive Paint & Fabric Ceramiseal Ceramic Protection Environmental Protection Product
4 min read

ZipDeal Sister Company, Ceramiseal, Hires National Sales Director

By Tony Gomez on Sep 30, 2020 10:01:42 AM

Top-of-the-line Environmental Protection Product company recruits fixed ops director, Chris Rothermel, with 26 years of experience to lead expansion team.

Columbus, OH – October 5, 2020 – ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today announced that its sister company, Ceramiseal, has hired automotive retail fixed operations industry veteran Chris Rothermel as National Sales Director.

Topics: Automotive Paint & Fabric Ceramiseal Ceramic Protection Environmental Protection Product
3 min read

Sometimes Sinners Make the Best Preachers

By Chip King on Sep 24, 2020 11:55:48 AM

Correcting My Contribution to the Battle Between Buyer and Seller

I spent 31 years in automotive retail, in every variable role from used car salesperson to GSM, then GM and Dealer Principal.

For most of that time, I was a part of and supported the combative culture the car business created.

  • I was a master of small print.
  • I mislead in my marketing with unattainable prices and payments.
Topics: Automotive Delivery Customer Experience Customer Retention
4 min read

Auto Industry Vet Joins ZipDeal as National Sales Director

By Tony Gomez on Sep 10, 2020 9:41:19 AM

Fast-growing company taps industry innovator, Danny Benites, to head up its national expansion.

Columbus, OH – September 14, 2020 – ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today announced that well-known automotive industry innovator Danny Benites has joined as National Sales Director.

Topics: Automotive Delivery Customer Experience CSI Customer Retention Press Release
2 min read

ZipDeal Releases Free Dealer eBook

By Tony Gomez on Sep 4, 2020 9:17:58 AM

ZipDeal Releases Free Dealer eBook: The Auto Dealer’s Guide to a Profitable, Customer-Driven, Vehicle Delivery Experience

 Learn how sales representatives earn up to $3,000/month in extra commissions

Topics: Automotive Delivery Customer Experience CSI Customer Retention
3 min read

6 Steps for Dealers to Answer to the Call of Change

By Tony Gomez on Aug 25, 2020 11:56:14 PM

"When the pace of change in your industry exceeds that of your business, the end is near."

Find yourself desperately trying to hold on to control of the customer and the purchase experience while the world evolves all around you? Join the crowd. The traditional automobile dealer is at a crossroads. A defining moment of truth. The actions you took yesterday, today, and tomorrow, shape your future or lack thereof. 

Topics: Automotive Paint & Fabric Delivery Gross PVR Customer Experience CSI Customer Retention
2 min read

Increase Customer Retention, Reduce Marketing Spend

By Chip King on Aug 19, 2020 11:12:55 AM

A great article in CBT News cites that almost half of customers who state they are loyal to the selling dealer go elsewhere to service their vehicle. Only one-third of all vehicle services are performed at automotive dealerships. And we know brand loyalty and dealership loyalty measurements are fleeting and hard to rely on.

Topics: Automotive Delivery Gross PVR Customer Experience First Service Appointment Customer Retention
2 min read

The Super Simple Idea for Additional Sales Opportunities

By Chip King on Aug 4, 2020 7:56:05 PM

Happy Customers, Happy Sales Teams, Happy Dealers

Topics: Automotive Paint & Fabric Environmental Protection Packages Delivery Trade-In Gross PVR Customer Experience CSI
4 min read


By Steve Lindsay on Jul 30, 2020 5:07:55 PM

Creator Lindsay Automotive Realizes $800 Increase in PVR Profit and Up to 28% Increase in Protection Product Sales Using ZipDeal’s Personalized Customer-Driven Delivery Process

Topics: Automotive Paint & Fabric Environmental Protection Packages
5 min read

4 Tips on How to Increase Profits with Exterior and Interior Packages

By Chip King on Jul 22, 2020 1:46:11 PM

The average dealer leaves over $250,000 on the table each year for every 100 units sold per month. That’s right, a quarter-million dollars. Surprised? That’s what your dealership sacrifices when you don’t offer Environmental Protection Packages (EPP), also called exterior and interior or paint & fabric packages, to 100% of customers 100% of the time. 

Topics: Automotive Paint & Fabric Environmental Protection Packages


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