Admit it—you have at least one favorite salesperson that you try to give all your friends and referrals to. Why? Because they follow, to the letter, the processes that you have built over the years through rigorous effort and continuous improvement. Imagine for a moment that your sales customer’s experience is precisely what you have designed for 100% of your customers, 100% of the time, by 100% of your team members.

Focus on the Long Term  1. High demand/low availability drives price increases. 2. How we manage those increases determines retention and future market share.Many of us have seen this play before! In the early 80’s, I was a UCM at a Toyota store. For about a year, cars were scarce and mostly sold by order. We took advantage of the demand in ways that cost us 2x in the following market.

The automotive industry has not seen the playing field change this fast and in so many ways since January of 2008. With Covid still in play, we are now seeing a predicted 6+ month period of challenge in new car inventory, and a continued price and availability crisis in used car sales.

COLUMBUS, OHIO (PRWEB) MARCH 22, 2021 EpiAnalytics, a leader in automotive artificial intelligence, today announced a technology integration partnership with ZipDeal, which offers a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers. Through this partnership, ZipDeal has integrated EpiAnalytics’ VINoptions solution with its vehicle and accessories module to help dealers improve revenue streams by enabling sales staff to present more details about vehicle options,...

Meet Johnny. He's our new salesperson. Johnny used to work at the phone store but now has decided to join the exciting world of retail automotive. He must have thought to himself, “Hey, I can sell cars. Everybody needs cars!” So after learning the preliminary steps to the sale, his sales manager pulls him aside and says, “By the way, once the customer agrees to buy the car, you’ll need to do these 15 things while keeping your new found friends entertained for at least an hour!”

A new breed of automotive retailers are entering the marketplace, and there’s a very small window of opportunity for today’s conventional automotive dealer to refit their business to be effective in new era of automotive retailing.

Ever walk into a McDonald’s and just watch their process at work? If not, take the time to observe next time you visit one of these iconic fast-food chain restaurants. You’ll witness employees, who average just $10.12 per hour*, move with the brisk pace, tempo, and synchronicity of a well-trained team as they interact with each other and their customers.

Apple's new iPhone 12 models are protected by the much-anticipated Ceramic Shield. This is great news for all of us to improve the durability and protect our new $1200 investment. According to Apple, Ceramic Shield offers four times better drop protection! What made it so desirable? Not gold (or rose gold), but a fresh take on an old material: ceramic. 

Columbus, OH – November 10, 2020 - Ceramiseal, an innovative industry leader in automotive protective coatings, today announced its launch into auto dealerships nationwide. Ceramiseal’s paint and fabric protection combines ceramic and nano diamond technologies to provide protection inside and out, backed by science, to keep vehicles looking new. To date, beta stores are averaging an additional $850 profit per policy.

According to Automotive News, only 31% of car buyers in the U.S. are offered the opportunity to purchase Environmental Protection Products (EPP), or paint & fabric protection. Yet, EPP is #3 in PVR profit, only following warranty and gap products. The average selling price is in the $600 range with around $350 average profit per policy. With new vehicle margins reduced to crumbs, EPP can provide a much-needed boost for dealers. So, why is EPP not presented and not a top seller when it’s...